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A Cloud of Technology for Commercial Realtors

Written by  De Rito Marketing Team Thursday, 03 November 2011 00:54

tech_blog-imageCommercial real estate is evolving rapidly with the innovative technological advances and communication tools that are available today. With these modern technologies, business professionals now have their office at their fingertips. So how exactly are these changes influencing the field of commercial real estate and the way that De Rito Partners, Inc Professionals conduct business on a daily basis?We’ll begin with the innovative creation of the iPad, which allows agents access to property information while sitting in their cars or standing directly on property sites. Agents are no longer strictly confined to the office as iPad applications now provide the data, facts, and statistics that had been researched through desktop and laptop computers. Some of the most beneficial commercial real estate applications that are currently available are the Loopnet and Costar applications, both of which stem from the highly utilized online websites. At De Rito Partners, Inc., Loopnet has provided a greater potential for contacting and advertising our property listings. With over 4 million users, Loopnet is one of the largest online real estate markets available to the public and is a highly convenient resource for expanding knowledge of our property information. On a similar note, Costar is a momentous source for allowing CRE professionals to compare property information such as property costs, site statistics, and information about the surrounding areas. Additionally, the “cloud” concept has given life to file sharing sites, allowing users access to a network database rather than simply a computer database. With the use of file sharing, professionals have a simplified means for collaborating and editing the same documents. The fundamental differences between the iPad application versus the online sites, are that the iPad application provides tailored upgrades with more physical freedom for the user; freedom to leave the office, expand networking business ventures, and research properties on a more concrete and proactive level. However, the creation of these ipad applications have expanded the networking capabilities of professionals rather than replaced them. Some additional innovative resources for expanding our property information are Landlord sites and text message marketing. With implementation of text message marketing, De Rito Partners can give instant automated property facts via text messaging to clients who happen to come across one of our properties. Thanks to the ever expanding technologies available, De Rito Partners’ professionals have an unprecedented ability to inform the community about what we have to offer!

SOURCE: http://www.loopnet.com/xNet/Mainsite/Marketing/About/PressReleases.aspx?ItemID=249

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